A new CSR initiative brings environmental awareness, community support and thoughtful hospitality into AI-powered guest communications, available free to all Boom partners worldwide.
MIAMI, FLORIDA, USA — October 2026 — Boom, the award-winning hospitality technology company, has collaborated with sustainability marketing specialist Nikki Mattei to launch Thoughtful Living — The Planet and People AI Policy, a new initiative designed to make environmental awareness and support for local communities a natural part of the guest experience.
Available free to all Boom partners, the policy can be personalised to any property, portfolio, destination or region worldwide.
Bringing Thoughtful Living Into Everyday Hospitality
Hospitality has a unique relationship with the world around it. Every guest stay connects people with a destination, its natural environment, its culture and the communities that call it home.
Thoughtful Living brings this responsibility into everyday guest conversations through intelligent technology.
The policy covers a wide range of experiences and everyday choices, including:
- Waste and recycling: Helping guests reduce waste, recycle responsibly and reuse everyday items.
- Thoughtful products: Encouraging refillable toiletries, reduced packaging and considered housekeeping practices.
- Water and energy: Promoting mindful consumption while protecting guest comfort.
- Nature and wildlife: Helping guests appreciate and protect beaches, coastlines, natural habitats and wildlife.
- Thoughtful travel: Supporting walking, cycling and alternative ways to explore destinations.
- Local communities: Connecting guests with independent businesses, restaurants, artists, craftspeople and makers.
- Meaningful experiences: Encouraging authentic local experiences and souvenirs that support local creativity.
Rather than simply providing environmental information, the policy enables AI Guest Experience Agents to recognise guest interests, provide personalised recommendations and guide guests towards thoughtful choices in a warm, natural and engaging way.
A Policy Designed for Every Destination
One of the defining features of Thoughtful Living is its flexibility.
A property manager in Spain can personalise the policy around local recycling arrangements, marine life, craftspeople and community initiatives. A vacation rental operator in the United States can adapt it to local wildlife, coastal protection, independent businesses and property-specific practices. The same framework can be adapted for hotels, vacation rentals and short-term rental portfolios anywhere in the world.
The goal is simple: make thoughtful choices easy, accessible and enjoyable without compromising the guest experience.
Combining Sustainability Expertise With Hospitality Technology
Thoughtful Living is the result of a collaboration between Nikki Mattei, a sustainability marketing specialist with more than 15 years of experience in ethical and purpose-led marketing, and Sab Mulligan, Hospitality AI Specialist at Boom.
Mattei brings extensive experience in sustainability communications, tourism and hospitality, including firsthand experience operating a conscious-luxury short-term rental business.
Mulligan brings her TRT + Guardrails methodology, designed to ensure AI guest communications reflect the hospitality standards, values and personality of each property management brand.
Together, they have created a practical policy that connects environmental awareness, community engagement and guest-centric hospitality.
Corporate Social Responsibility With Meaningful Reach
For Boom, Thoughtful Living represents an important commitment to corporate social responsibility within hospitality technology.
By making the policy available free to its global partner community, Boom is enabling property managers to incorporate thoughtful environmental and community practices into guest communications without requiring additional technology or specialist knowledge.
The initiative demonstrates how intelligent technology can extend beyond operational efficiency and revenue growth to support the destinations and communities on which hospitality depends.
Shahar Goldboim, CEO and Founder of Boom, commented:
“Technology should do more than power businesses. It should make a positive difference to people and the world around us. Thoughtful Living is innovation with purpose, and we’re proud to make it available to all our partners.”
Sab Mulligan, Hospitality AI Specialist at Boom, added:
“Great hospitality is about caring for our guests, the places they visit and the people who call those places home. Together with Nikki, we’ve made that care part of everyday guest conversations. We don’t ask guests to be perfect. We make the thoughtful choice easy.”
Nikki Mattei, Sustainability Marketing Specialist:
“In our industry, we have a vested interest to protect the destinations which host our guests. To become a trusted hospitality brand, it’s not enough to demonstrate operational excellence. Guests expect that. They want to discover the places they stay on a deeper level. This policy facilitates that.”
Available Now to All Boom Partners
Thoughtful Living — The Planet and People AI Policy is now available in Boom Community → Resources, alongside a demonstration video showing how AI can respond to guests’ environmental questions, recommend local experiences and turn thoughtful intentions into meaningful hospitality.
All Boom partners can access the policy free of charge and personalise it to their own properties, destinations and communities.
The initiative will also be introduced to hospitality professionals attending SCALE Fest Barcelona, where Nikki Mattei and Sab Mulligan will be available to discuss the policy and its application across hospitality portfolios.
About Boom
Boom is an award-winning hospitality technology company empowering property managers across short-term rentals, vacation rentals and hotels to operate smarter, scale faster and deliver exceptional hospitality.
Combining AI, automation and agentic technology, Boom offers three ways to transform hospitality operations: its Business Agentic Manager (BAM), Boom Apps and Boom AiPMS.
The power of technology. The art of hospitality.
About Nikki Mattei
Nikki Mattei is a sustainability marketing specialist with more than 15 years of experience in ethical and purpose-led marketing. Having previously operated her own conscious-luxury short-term rental business, she brings firsthand hospitality experience to her work helping businesses identify, implement and communicate sustainability commitments relevant to their brand.
She collaborates with Boom as a sustainability thought leader, contributing her expertise to initiatives that connect environmental responsibility, local communities and guest experiences.
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