Shahar Goldboim
October 29, 2025
The short-term rental industry just entered a new era.
Meet BAM, Business Agentic Manager for the STR industry, a first-of-its-kind innovation built inside Boom.
BAM goes beyond task automation to act as an intelligent business agent, making autonomous decisions across marketing, guest communications, financial reporting, and review management.
By removing repetitive workflows from human teams, BAM empowers property managers to focus on strategy, growth, and guest experience while reducing operational costs.
From Software as a Service to Business as a Software
BAM marks a new chapter not only for Boom but for the entire short-term rental industry.
Where traditional PMS platforms and AI plug-ins automate isolated tasks, BAM connects every process into one intelligent system that learns, adapts, and manages your business end-to-end.
We call this next era BAaS — Business as a Software.
Instead of software simply supporting your business, your business runs as software: intelligent, adaptive, and fully autonomous.
Instant Answers. Complete Control.
Imagine a system that gives you a real-time pulse of your entire organization — every department, every process, every number.
With BAM, a single prompt generates the answers you need in seconds. Whether you want to analyze performance, compare channels, or identify your lowest-performing properties, BAM delivers data-driven insights instantly.
Early adopters are already reporting significant results with BAM, including:
- 75% of guest communications handled autonomously
- 100% of review management completed without human intervention
- 80% faster average response times for guests
- Reporting tasks reduced from hours to under a minute
- Listings reviews that once took days are now completed in seconds — with every insight, trend, or conclusion required instantly within reach
Empowering Managers. Strengthening Trust.
Behind every great property management company is a foundation of trust — between teams, owners, and guests.
BAM was designed to reinforce that foundation.
By delivering real-time performance insights and clear, data-backed reporting, managers can communicate with confidence, showcase tangible results, and prove their value with every update.
The result: stronger relationships, higher retention, and new owners who want to be part of that success story.
“BAM is a landmark moment for short-term rental operators,” says Boom CEO and Co-Founder Shahar Goldboim. “It’s about unlocking autonomy, efficiency, and freedom to grow — so teams can focus more on the human touch and less on the tedious tasks.”
A Milestone in the Evolution of AI in Hospitality
BAM builds on the foundation of the world’s first AiPMS, introduced by Boom in 2024.
While early AI tools focused on automation, BAM represents the next phase: agentic AI — systems that act, adapt, and manage complex processes end-to-end.
With every iteration, BAM continues to evolve, taking on more responsibilities across operations, reducing manual work, and unlocking new levels of scalability and intelligence.
Welcome to the era of the Business Agentic Manager.
Boom!
.png)
