Shahar Goldboim
April 9, 2026
Fix the Listing Before You Fix the Price
Most operators drop rates when bookings slow. That's the last lever to pull, not the first.
Start with the listing itself. Are your photos showing the actual experience, or just the space? Is your title competing for the right search terms on each channel? Does your description answer the questions guests ask before they book?
Consider this: only 43% of vacation rental owners use professional photography. In a market where guests are choosing between dozens of similar properties, that gap is a conversion problem before it's a pricing problem.
A listing that converts better at the current rate beats a discounted one that barely breaks even.
The issue isn't knowing listing optimization matters. It's that across 50+ properties, no team can manually audit every listing fast enough to act on what they find. By the time you've reviewed them all, the underperformance has already cost you.
Boom surfaces performance gaps across all listings automatically, so you know exactly what to fix without auditing manually.
"Boom has revealed inefficiencies in our old way of working that we didn't even notice. We were leaving money on the table and our overheads were higher than they needed to be." - Chet Persaud, Founder, KFE Management
Read Your Own Pricing Data
Most operators don't have a pricing problem. They have a timing problem.
They adjust after the gap shows up, not while it's forming.
Where did you leave nights unfilled at full price, then discount last-minute to recover? That's your ceiling problem.
Where did you fill too early at a lower rate than the market would have paid? That's your floor problem.
The data is already there. The problem is it's buried across systems, and by the time you've pulled it together, the opportunity has passed. No team can move fast enough manually. The market doesn't wait for your spreadsheet to catch up.
Boom surfaces pacing gaps, underperformance, and pricing mismatches in real time, so you're adjusting before nights go empty, not after. Automatically. Without waiting for someone to pull the report.
Build Upsells That Match the Stay
Generic add-ons get ignored. Relevant ones convert.
A beach property offering surfboard rentals closes. A mountain cabin offering a firewood bundle closes. Match the upsell to the experience the guest already booked and offer it 48 to 72 hours before arrival when anticipation is highest.
The real gap isn't knowing upsells work. It's delivering the right offer at the right moment across every reservation, consistently, without relying on the team to remember, send, or time it. That's where manual execution breaks down.
Boom automates these touchpoints, triggering relevant upsell offers at the optimal moment in the guest journey without adding manual work or depending on team discipline.
If you want to see how this could work for your business → Book a live walkthrough
