(0:00) you as the entrepreneur as the principal have a very limited amount of time and energy if you decide to grow a company you got to put the right team on the
(0:08) field who are the right people to put in what positions train them empower them incentivize them and that's how you
(0:15) really can scale a business whether it's software whether it's property management anything that is a core concept that I believe in I'm really
(0:22) excited to have Shahar Goblin on the show Char thank you very much for taking time today just very briefly what is a property manager system for me at BMS
(0:30) it's a centralized location at the end of the day when you think about it property management is a really hard business you need to control a lot of
(0:37) elements for marketing to sales to maintenance and how do you have a centralized place that all of your employees are there and can basically
(0:46) manage your business this is how I'm looking at PMS put yourself in the shoes of someone that has five properties
(0:53) right now and just talk about where does boom AI fit within the larger ecosystem I think even if you have five (1:01) or 10 or whatever you have is like welcome back to STRR the bestest I'm your host Michael Chang I'm really
(1:09) excited for today's episode it's an operator that I met almost a year ago at a conference in Miami and he's building
(1:16) this amazing property management software so I'm really excited to have Shahar Goblin on the show Shahar thank you very much for taking time today to
(1:25) join us thanks thanks for inviting me I'm really excited for this conversation and I'm glad you're making the time
(1:32) before we start off why don't I give you a few minutes to introduce yourself to the audience we love to hear the story
(1:42) I'll do it shortly I started a company called Design VR management company in 2017 we grew it to manage $150 million of properties
(1:51) during that run we encountered difficulties so we developed technology
(1:58) and around a year and a half ago we decided to bring Boom to market which is the world's first AI PMS
(2:07) we brought in leadership and are now working globally across Europe, United States, Mexico, and Canada (2:54) what is a property management system and what are the key benefits that a customer would enjoy
(3:03) a PMS is a centralized location where all your inboxes, pricing, distribution, and tasks come together
(3:17) it's where your employees can manage the business efficiently
(3:25) your ability to distribute across multiple OTAs increases booking chances
(3:33) managing tasks and preventive care becomes more complex as you scale
(3:48) the ability to control everything in one place becomes critical (5:25) using a PMS allowed us to scale from 5 to 30 units much faster
(5:50) increased distribution across platforms like Airbnb, VRBO, and Booking.com
(6:13) improved revenue through better pricing and occupancy
(6:37) centralized coordination across cleaners, staff, and vendors (12:07) AI is still underutilized in the industry
(12:23) Boom uses multi-agent AI to handle operations
(12:47) AI can negotiate pricing, remember guest preferences, and automate communication
(13:18) AI can anticipate repeat bookings and personalize outreach
(14:48) customer support AI can trigger tasks, send instructions, and automate workflows (15:11) fragmented systems limit AI effectiveness
(15:43) a holistic system allows AI to provide accurate and contextual responses
(16:23) APIs alone are not enough without full data integration
(17:43) a single source of truth enables smarter automation (24:04) current PMS systems lack innovation
(24:27) many platforms replicate existing tools rather than creating new value
(25:41) focus on revenue growth over product innovation creates stagnation
(27:11) disconnect between developers and real operational needs (31:25) scaling requires the right team, not just more people
(31:41) empower and incentivize the right individuals
(32:14) prioritize values and mindset over talent alone
(32:38) A players hire A players, while B players hire C players
(33:23) keep organizations lean and decision-making fast (38:04) A players are driven by vision, not just compensation
(38:38) strong hires often come from conversations and shared passion
(39:11) building relationships opens doors to opportunities (41:01) success comes from collaboration and support
(41:51) asking for help accelerates growth
(42:17) humility and openness lead to better solutions
(43:22) networks and masterminds provide deeper insights than online content (44:41) connect via LinkedIn or visit boomnow.com
(45:13) schedule a demo to learn more about the platform
"Boom allowed us to centralize all of our tech stacks which make it less confusing with the team and overall more efficient."
Freddy
Eason Stays
Eason Stays is a growing short-term rental operator with more than 45 properties across the UK, offering stylish and reliable accommodation for leisure and business travelers alike. The company has always prioritized hospitality and smooth operations. But as the business expanded, their internal systems struggled to keep up.
"We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers."
Sab Mulligan
Head of Teams
Zzzing is a fast-growing property management company based in Malta, managing a diverse portfolio of hotels, vacation rentals, and boutique guesthouses.Over the past two years, they’ve grown from 20 to 360 properties, and they’re showing no signs of slowing down. But with growth came new challenges and a critical decision to rethink the systems that held their business together.
The relationship has felt like more than just business. I’ve felt the genuine interest in helping us grow.
Jonathan Ellse
Managing Director
Perch Short Stays is a high-performing property management company based in Cape Town, South Africa. With over 300 properties in their portfolio, including a boutique hotel, the company has built its reputation on premium guest experiences.
