Building an AI-First Property Management System - STR Like The Best #52

(0:00) you as the entrepreneur as the principal have a very limited amount of time and energy if you decide to grow a company you got to put the right team on the (0:08) field who are the right people to put in what positions train them empower them incentivize them and that's how you (0:15) really can scale a business whether it's software whether it's property management anything that is a core concept that I believe in I'm really (0:22) excited to have Shahar Goblin on the show Char thank you very much for taking time today just very briefly what is a property manager system for me at BMS (0:30) it's a centralized location at the end of the day when you think about it property management is a really hard business you need to control a lot of (0:37) elements for marketing to sales to maintenance and how do you have a centralized place that all of your employees are there and can basically (0:46) manage your business this is how I'm looking at PMS put yourself in the shoes of someone that has five properties (0:53) right now and just talk about where does boom AI fit within the larger ecosystem I think even if you have five (1:01) or 10 or whatever you have is like welcome back to STRR the bestest I'm your host Michael Chang I'm really (1:09) excited for today's episode it's an operator that I met almost a year ago at a conference in Miami and he's building (1:16) this amazing property management software so I'm really excited to have Shahar Goblin on the show Shahar thank you very much for taking time today to (1:25) join us thanks thanks for inviting me I'm really excited for this conversation and I'm glad you're making the time (1:32) before we start off why don't I give you a few minutes to introduce yourself to the audience we love to hear the story (1:42) I'll do it shortly I started a company called Design VR management company in 2017 we grew it to manage $150 million of properties (1:51) during that run we encountered difficulties so we developed technology (1:58) and around a year and a half ago we decided to bring Boom to market which is the world's first AI PMS (2:07) we brought in leadership and are now working globally across Europe, United States, Mexico, and Canada (2:54) what is a property management system and what are the key benefits that a customer would enjoy (3:03) a PMS is a centralized location where all your inboxes, pricing, distribution, and tasks come together (3:17) it's where your employees can manage the business efficiently (3:25) your ability to distribute across multiple OTAs increases booking chances (3:33) managing tasks and preventive care becomes more complex as you scale (3:48) the ability to control everything in one place becomes critical (5:25) using a PMS allowed us to scale from 5 to 30 units much faster (5:50) increased distribution across platforms like Airbnb, VRBO, and Booking.com (6:13) improved revenue through better pricing and occupancy (6:37) centralized coordination across cleaners, staff, and vendors (12:07) AI is still underutilized in the industry (12:23) Boom uses multi-agent AI to handle operations (12:47) AI can negotiate pricing, remember guest preferences, and automate communication (13:18) AI can anticipate repeat bookings and personalize outreach (14:48) customer support AI can trigger tasks, send instructions, and automate workflows (15:11) fragmented systems limit AI effectiveness (15:43) a holistic system allows AI to provide accurate and contextual responses (16:23) APIs alone are not enough without full data integration (17:43) a single source of truth enables smarter automation (24:04) current PMS systems lack innovation (24:27) many platforms replicate existing tools rather than creating new value (25:41) focus on revenue growth over product innovation creates stagnation (27:11) disconnect between developers and real operational needs (31:25) scaling requires the right team, not just more people (31:41) empower and incentivize the right individuals (32:14) prioritize values and mindset over talent alone (32:38) A players hire A players, while B players hire C players (33:23) keep organizations lean and decision-making fast (38:04) A players are driven by vision, not just compensation (38:38) strong hires often come from conversations and shared passion (39:11) building relationships opens doors to opportunities (41:01) success comes from collaboration and support (41:51) asking for help accelerates growth (42:17) humility and openness lead to better solutions (43:22) networks and masterminds provide deeper insights than online content (44:41) connect via LinkedIn or visit boomnow.com (45:13) schedule a demo to learn more about the platform