Built to Scale: What Actually Has to Change Before Your Portfolio Can Grow

With Joakim Thorn (Guestly Homes), Sab Mulligan (Zzzing), Shahar Goldboim (Boom)

Moderated by Alex Husner

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Most operators think growth means adding listings.

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In reality, growth exposes weak systems. What feels manageable at 40 properties can become chaotic at 100. If your operation already feels heavy, scaling will only amplify the strain.

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Scaling isn’t a demand problem.

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It’s an architecture problem.

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In this 45-minute session, we’ll break down:

- Why most operators hit a scale ceiling

- What has to change operationally before you grow

- How to eliminate manual bottlenecks that compound with every listing

- Why visibility and decision speed determine whether growth fuels you — or fractures you

- What shifts when AI moves from assisting to actually executing