With Joakim Thorn (Guestly Homes), Sab Mulligan (Zzzing), Shahar Goldboim (Boom)
Moderated by Alex Husner
Most operators think growth means adding listings.
In reality, growth exposes weak systems. What feels manageable at 40 properties can become chaotic at 100. If your operation already feels heavy, scaling will only amplify the strain.
Scaling isn’t a demand problem.
It’s an architecture problem.
In this 45-minute session, we’ll break down:
- Why most operators hit a scale ceiling
- What has to change operationally before you grow
- How to eliminate manual bottlenecks that compound with every listing
- Why visibility and decision speed determine whether growth fuels you — or fractures you
- What shifts when AI moves from assisting to actually executing