Company
Euphoric Leisure
Location
South Africa
Portfolio
100+ properties
Founded
2018
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“Boom was the first platform where I felt it was worth going through the pain of switching.”

Dean McLuckie
Founder, Euphoric Leisure

Euphoric Leisure is a leading property management company based in South Africa, with over 100 properties under management. Founded by Dean McLuckie, the company has built a reputation for tech-savvy operations, a strong company culture, and a deep commitment to team growth.

But as the business scaled, so did the operational challenges and their old PMS couldn’t keep up.

The Problem: Scattered Systems and Slowed-Down Operations

After seven years with the same PMS, Dean and his team were hitting limits. Their growth had outpaced the software’s capabilities, forcing them to rely on a patchwork of third-party tools for reporting, automation, and communication.

“We had to build so many things outside the PMS. It just became too difficult to manage.”
– Dean McLuckie, Founder, Euphoric Leisure

Despite having the technical ability to plug tools together with platforms like Zapier, the complexity was weighing the team down. Dean knew they needed something built for how property management works today.

The Turning Point

Dean had reviewed almost every PMS in the market over the years. But it wasn’t until he saw Boom in action that he was ready to make a change.

“Boom was the first platform where I felt it was worth going through the pain of switching.”

The potential to consolidate their tech stack, future-proof operations, and deepen the guest and owner experience made the decision easier.

The Solution: Smarter Operations Without Growing the Team

Boom helped Euphoric Leisure replace a large chunk of their toolset while unlocking entirely new capabilities. From guest messaging and internal ops to owner experience, everything became more streamlined.

✅ AI now handles a large portion of guest communication, especially during high-volume times
✅ Ops processes were consolidated into a single platform
✅ Communication became more responsive, without needing more headcount
✅ Owners now have real-time visibility through a dedicated portal

“It’s like giving everyone on the team their own assistant. The more they use it, the more it lifts off their plate.”

The team is now spending less time fixing broken workflows and more time on the things that matter to their guests and owners.

Why Dean Recommends Boom

More than the technology, what stood out the most for Dean was the partnership found with the Boom Team.

“Boom’s support has been leagues ahead of any PMS we’ve used before. You don’t feel like just another subscription. You’re dealing with people who care and really want to help you succeed.” – Dean McLuckie, Founder, Euphoric Leisure

By consolidating tools, scaling smarter, and unlocking the power of AI, Euphoric Leisure has taken a big step toward future-ready operations.

And Dean is already recommending Boom to other operators.

“Would I refer Boom to friends and colleagues? Friends and colleagues I really like and want to succeed? Absolutely.”

Dean McLuckie
Founder, Euphoric Leisure

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