Company
Perch Short Stays
Location
Cape Town, South Africa
Portfolio
300+
Founded
2022
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“We’d spend time thinking through new ways to improve the business, but the follow-through was a different story. There were disconnects between strategy and what was actually happening on the ground.”

Jonathan Ellse
Managing Director

Perch Short Stays is a high-performing property management company based in Cape Town, South Africa. With over 300 properties in their portfolio, including a boutique hotel, the company has built its reputation on premium guest experiences.

Under the leadership of Jonathan Ellse, Managing Director of Perch Short Stays, the team set out to modernize its operations and prepare for sustainable growth. But as they scaled, the tools they were using created more friction than support.

The Problem: Disconnected Tools That Slowed Progress

When Jonathan joined Perch, the team had already cycled through multiple PMS providers. Each system offered a short-term solution, but none were able to support their full operation at scale. It became harder to align strategic goals with daily execution.

“We’d spend time thinking through new ways to improve the business, but the follow-through was a different story. There were disconnects between strategy and what was actually happening on the ground.”
– Jonathan Ellse, Managing Director, Perch Short Stays

Jonathan began looking for a solution that could bring everything together, improve visibility, and make it easier to take action quickly.

The Turning Point

After reviewing several options, Jonathan came across Boom and immediately noticed a difference.

“The system felt deep, and the analytics stood out right away. When I saw the AI tools in action, I realized this wasn’t a someday idea – it was something we could use immediately.”
– Jonathan Ellse, Managing Director, Perch Short Stays

He saw Boom as a way to bring more structure to the business and act on ideas faster, without waiting for future updates.

The Solution: One System for Smarter Operations

With Boom, Perch Short Stays transitioned away from workarounds and into a platform that could support the full lifecycle of their business – from guest messaging and owner communication to reporting and daily team tasks.

✅ AI-powered guest messaging reduced the need for a larger reservations team
✅ The new owner portal provided clear, real-time visibility for owners
✅ Deep reporting and agentic AI created faster decision-making and task execution
✅ Boom’s responsive support team made onboarding seamless

“If fully utilized, you can run your entire business through the system. That’s when the real AI value kicks in.”

With fewer tools and less back-and-forth, the team now operates with greater clarity and consistency.

Why Jonathan Recommends Boom

Jonathan appreciates Boom not just for its features, but for the quality of the partnership. From onboarding to scaling, the team behind the product has remained attentive and supportive.

“The relationship has felt like more than just business. I’ve felt a genuine interest in helping us grow.”

Boom gave Jonathan and his team the tools to reduce operational costs and improve performance, without increasing overhead. With more automation in place, they’ve created space to invest in strategy, service, and long-term value.

“Would I refer Boom to friends and colleagues? Yes, but I’ll be honest… I like the competitive advantage. I don’t want everyone else raising their hands when asked who’s using AI.”

Jonathan Ellse
Managing Director

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