How Guestly Homes Streamlined Operations and Scaled With AI-Powered Hospitality

Renata - wehome.es | Boom
Company
Guestly Homes
Location
Northern Sweden
Portfolio
105
Founded
2021
Interested in seeing how Boom revolutionizes property management for yourself?
Book Demo

“It was a myriad of apps, a myriad of systems and processes. We’re app geeks, but handling an inbox with five or six different apps, that’s not the way it should be.”

Joakim Thörn
CEO

Guestly Homes is a five-star property management company based in northern Sweden. In just three years, they grew from a single unit to 105 properties, primarily serving business travelers and long-stay professionals looking for comfort and consistency.

But behind the scenes, that growth brought complexity. With over 20 tools in play and guest messaging spread across five different platforms, Joakim Thörn, Co-Founder and CEO, knew something had to change.

The Problem: Too Many Tools, Too Little Time

Guestly Homes had no shortage of digital tools but they lacked true integration. The tech stack had become a tangle of systems and disconnected workflows. Communication was happening across multiple apps. Inboxes were overflowing. And their existing PMS couldn’t keep pace with the company’s growth.

“It was a myriad of apps, a myriad of systems and processes. We’re app geeks, but handling an inbox with five or six different apps, that’s not the way it should be.” — Joakim Thörn, CEO, Guestly Homes

They needed a better way, one that would let them reduce operational drag without sacrificing the level of care they built their brand on.

The Turning Point

Joakim saw Boom for the first time during a live demo at a conference in Portugal. Right away, he recognized it as something different.

“This was a game changer. A real shift for the industry.”  — Joakim Thörn, CEO, Guestly Homes

At the time, they were still with one of the larger and more well-known PMS providers. But years of unresolved requests and slow development had worn down their trust. Boom’s live product demo, and the people behind it, offered something they hadn’t felt in a while, momentum and a customer-first approach.

The Solution: One Platform, Built to Scale

Switching to Boom meant Guestly Homes could consolidate five platforms into one. The savings were immediate: 60K annually in software costs alone. But the real value came in time.

Boom’s AI now handles 60–90% of guest messaging. This shift allowed the team to step away from inboxes and put more energy into guest interactions, home quality, and service consistency across all 105 properties.

“We’ve moved up the value chain. Instead of answering the same questions over and over, we’re creating better experiences.”  — Joakim Thörn, CEO, Guestly Homes

The entire operation, including marketing, sales, ops, housekeeping, and maintenance, is now aligned in one system. The left hand finally knows what the right hand is doing.

The Onboarding Experience

Changing your core system isn’t easy, and Joakim knew that going in.

“I told my team, it’s like brushing your teeth with your left hand for a week. You just have to get through the adjustment and then it clicks.”  - Joakim Thörn

Boom supported them throughout the process by providing real-time guidance and answering questions along the way. The team took time to learn the system, made adjustments to their processes, and gradually adapted to the new way of working. Within a few weeks, they were fully onboard and started experiencing smoother workflows.

Why Joakim Recommends Boom

Joakim’s decision to switch platforms was shaped by the level of support and commitment he experienced from day one. The Boom team stayed present, answered quickly, and worked alongside his team through every step of the transition.

The experience gave him confidence not only in the product, but in the people behind it.

“If I had to rate it, it’s a 10. The platform is really fast, much faster than the other guys. But what stands out most is the commitment. The Boom team has supported us in the buying process, the onboarding, and they’ve been there for us every minute of every day and night.” — Joakim Thörn, CEO, Guestly Homes

Joakim now runs his business with fewer delays, stronger support, and a system that keeps pace with their growth. That level of consistency is what helps his team move faster, stay focused, and grow with confidence.

“If I had to rate it, it’s a 10. The platform is really fast, much faster than the other guys. But what stands out most is the commitment. The Boom team has supported us in the buying process, the onboarding, and they’ve been there for us every minute of every day and night.”

Joakim Thörn
CEO

Read other case studies

Read more

“I’ve referred Boom at almost every summit we’ve been to. They are real partners in your growth journey as a property management company. Any chance I get, I refer them.”

Eleni Georgopoulou
Founder, YourHost

YourHost is a premium, design-led property management company operating across East Africa, with a strong presence in Kenya. Founded by Eleni Georgopoulou, the company manages over 200 properties and specializes in city stays built around thoughtful hospitality, strong design, and a high level of guest care.

200+
Properties
Read more

"We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers."

Sab Mulligan
Head of Teams

Zzzing is a fast-growing property management company based in Malta, managing a diverse portfolio of hotels, vacation rentals, and boutique guesthouses.Over the past two years, they’ve grown from 20 to 360 properties, and they’re showing no signs of slowing down. But with growth came new challenges and a critical decision to rethink the systems that held their business together.

360
Properties
Read more

The relationship has felt like more than just business. I’ve felt the genuine interest in helping us grow.

Jonathan Ellse
Managing Director

Perch Short Stays is a high-performing property management company based in Cape Town, South Africa. With over 300 properties in their portfolio, including a boutique hotel, the company has built its reputation on premium guest experiences.

300+
properties, including a boutique hotel