(0:00) Welcome to Tangent Proptek, where real estate meets innovation and goes a bit off script. I'm Edward Cohen, propic
(0:08) entrepreneur and your host, alongside my co-host and prop venture capitalists Jeffrey Berman and Zach Arens. On this
(0:16) show, we bring on a guest who's shaping the future of real estate. We dive into housing, innovation, climate tech, the
(0:23) future of work, and everything transforming our buildings and cities. If you work in real estate, prop tech,
(0:29) development, or if you're just obsessed with making buildings and cities better,
(0:34) this show is for you. Sometimes the best real estate ideas start with a tangent. I'm Edward Cohen. Welcome to Tangent.
(0:42) Hello there. This is Jeffrey Berman and we're about to get tangential.
(0:48) Today on Tangent, we have Shahar Goldboing, co-founder and CEO of Boom.
(0:54) Hi Shahar. Where does this podcast find you?
(0:57) Hey, Edward. Hey, Jeffrey. Great being over here in cold Miami in the last week. It's been freezing over here.
(1:05) Let me tell you something. You have nothing to complain about because I'm what, like 50 miles north of you and I would take this weather over what
(1:13) they've got in the frozen communist tundra of New York. So, it's like the Soviet Union up there. Manny's bringing the hammer and sickle.
(1:23) Bar furry. just have been I think the coldest over here since 1989. So was a strange weather this week.
(1:31) It's fine. Couple of spoiled little brats here.
(1:34) Please don't like South Florida only has the weather and the low taxes going currently. So if you ruin the weather
(1:43) and any spike in taxes, it's going to spook everyone away. So please stop. And by the way, the free groceries in New
(1:50) York City are actually happening just not from the actual Mamban administration, but from Poly Market and
(1:57) Kalshi, the prediction markets of the people. So we have free supermarkets at least for the next five days. Thank you,
(2:04) Poly Market and Khi. Jeffrey, thank you so much for taking a break from owning Sir Hunt to be with us today.
(2:13) You are welcome
(2:15) So you grew up in what according to you is the hardest asset class in real estate which is hospitality or hotels or single family vacation rentals.
(2:22) You grew up managing $150 million in vacation rentals. So why do you say that short-term rentals are the hardest asset class?
(2:36) Because it's really fragmented. Imagine that you have hotels that have 400 rooms. It's located in one place,
(2:43) concentrated place. Now, think about 400 units that are all over town that are different single family house.
(2:50) is 4,000 square foot, the other one is 5,000 square foot. Each one of them located 5 miles from each other.
(2:57) All of them have pools, landscaping, different furniture, different materials in it.
(3:03) Really hard to control all of that.
(3:06) Now, when the guest is coming, he wants five-star accommodation. So you need to have consistency in the products
(3:14) that you have and you have a lot of control that you need to have in really fragmented product
(3:22) and you have a lot of transition that is happening right like you have five transition a month let's say 60 transition of customer going in and out
(3:32) in a year and just the hardest asset class because in the end of the day the revenue that you will make will depends on the review that the guest is actually leaving.
(3:43) If you get a one-star review, it will take your ADR totally down and the occupancy level.
(3:52) It's different than hotel and different from long-term rentals in the real estate market.
"Boom allowed us to centralize all of our tech stacks which make it less confusing with the team and overall more efficient."
Freddy
Eason Stays
Eason Stays is a growing short-term rental operator with more than 45 properties across the UK, offering stylish and reliable accommodation for leisure and business travelers alike. The company has always prioritized hospitality and smooth operations. But as the business expanded, their internal systems struggled to keep up.
"We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers."
Sab Mulligan
Head of Teams
Zzzing is a fast-growing property management company based in Malta, managing a diverse portfolio of hotels, vacation rentals, and boutique guesthouses.Over the past two years, they’ve grown from 20 to 360 properties, and they’re showing no signs of slowing down. But with growth came new challenges and a critical decision to rethink the systems that held their business together.
The relationship has felt like more than just business. I’ve felt the genuine interest in helping us grow.
Jonathan Ellse
Managing Director
Perch Short Stays is a high-performing property management company based in Cape Town, South Africa. With over 300 properties in their portfolio, including a boutique hotel, the company has built its reputation on premium guest experiences.
