How AI Will Replace Most STR Ops Work (And What Operators Should Do) with Shahar Goldboim

(0:00) where has been some of the challenges along the way because I can imagine trying to solve for every facet it's (0:06) hard to be really good at one thing your ability to do a great distribution my (0:12) understanding of the ecosystem of marketing what is PR what is branding (0:17) you got to make sure you do these three things right in order to use AI in the right way cuz in your example around (0:23) maintenance metrics they're only correct if the maintenance guy fills it out right it's a lot about the data that the AI (0:29) have in order to to supply the right answer, right? You have the data that coming from the business understanding (0:36) and you have the data that coming from the outside that it needs to be collected. What is going on STR nation? This is (0:42) your host and brother from another mother here with Larry Bird of STR (0:48) Secrets from the mothership, Mr. Chris Fatsy. What's going on, brother? From the headquarters in Beverly, (0:54) Massachusetts. We're here at the Freedom Factory. We're living living life hanging out with Mike Shogan. (1:00) This is a good camera. Chris looks excellent. Chris is always handsome. If you guys have not seen what Chris looks (1:05) like, he's a handsome handsome guy. But today with the camera and the black backdrop, he looks even better. (1:12) The video resolution is amazing here. How are you, sir? I'm doing fantastic. I I had such a ball (1:18) of a time today. I sometimes we have people that come on on the show and they ask us to come on the show that come (1:24) from software companies and today was one of those days and just to be honest with you guys usually how I like to run (1:31) those shows is is I get to ask what we get to ask right and we get to understand who those people are and what (1:37) excites me and and if it feels right to talk about their business we we do but I don't want people to come on the show (1:43) and just sell you guys a bunch of stuff because that's not what this is about right and so I was super impressed And (1:49) Shahar runs Boom. Boom is the newest PMS that actually uses. I great platform (1:56) from the sounds of it. Both Chris and I are kind of interesting looking at it now. But above that, it's who who he was (2:02) as a person. Like I really found myself in the hours that we spent together. Just deeply fascinated by his mind and (2:08) how he thought about business and leadership, how he chooses to go about it and how he has always kind of done (2:16) so, right? like he's never compromised on what he was choosing to create (2:21) because the solutions that were available were good enough and I thought that was very inspiring this this (2:27) concept that if it's not good enough I'm not going to settle I'm going to build (2:32) it and create it. While he was talking I kept on thinking about like who is this guy? Is he a (2:38) property manager? Is he a designer construction guy? Is he technology spy? I think his progress a secret agent (2:45) somewhere but just like all good you know business minds he just can piece together connect (2:51) the dots where are the problems and how do I solve for this in in multiple facets you know one of the things that (2:57) he said you know everybody's heard of software as a service I haven't heard of this before business as a service and he talks through how solutions like boom (3:05) pull the entire life cycle of a problem together into one platform and I thought that was just super super interesting (3:12) in how they're solving for that. Everybody's using AI, but like Agentic AI, actual team members working 24/7 (3:21) around the clock through their their solution. And like you said, man, just it got my ears perked up. I started (3:27) thinking, man, operators just need to be starting to think like this, whether they use the platform or not. So, his (3:33) thinking, his philosophies around business in general, but how the industry is going, where it's headed, I (3:38) thought was super fascinating. Was there any specific big takeaways that that you pulled from it? (3:44) The concept of working with people that have the same common sense to me is very powerful because I I like to think when (3:50) I think about growth in business, I like to think of doing it with people that I love. Uh and this concept of the more I (3:56) expand, the more I expand the life of others. So I might as well choose to expand the life of the people that I (4:01) love and they're in my ecosystem and then we can expand it kind of past that point, right? But really the ease of (4:08) going into battle with people that like think like you and that when you look back like they they'll have your sex in (4:14) the same way that you would because they are you and how under undervalued that has been for me up until now in terms of (4:21) like who I choose to hunt and and run with and that's why probably a lot of (4:26) times I hunt by myself right like I choose to do things on my own because what I told him like I find common sense (4:32) in be the least common thing as of lately especially I'm like, "This should be common sense, right? Like, you should (4:38) communicate x, y, and zed when certain things happen." And it doesn't happen. People are like, "Did you did you (4:43) communicate that?" I'm like, "I thought it should be common sense." And especially in hospitality, right? How do you take care of people should be common (4:48) sense, right? How to give good experience, good quality service, good cleaning, common sense. And yet, it's (4:54) not common, right? So, that concept of like taking that into leadership and who (5:00) you choose to run with was eye opening.