(0:00) [Music] (0:13) Well, hello everybody and welcome back to another episode of the accommodation (0:18) show. This week I'm joined by an incredible human being called Jaha Gold (0:25) Boy and he is from a new tech company called Boom. Welcome to the show. Thank (0:32) you for having me B. It's a pleasure being over here. It is a real pleasure (0:38) and you are someone that's just kind of in my view come out of (0:43) nowhere and making massive impact in the industry, massive change. (0:50) you've created a huge voice for yourself and the products that you're doing. (0:58) success doesn't come without a real message and a real meaning behind it. (1:05) And I think that that's something that Boom is managing to do. (1:11) you're managing to break through not just because of who you are (1:17) but more because of what you're doing and the message that you're actually spreading. (1:23) Now, we saw each other probably at VMA but didn't talk too much. (1:29) we've talked in the meantime and I thought it would be fantastic to get you on the show today (1:35) because I think there's some real value that you'll be able to bring to our audience. (1:40) I was talking to a colleague of mine yesterday who actually said to me (1:48) this is the season where people are reviewing all of their tech stacks. (1:53) everyone's reviewing everything. So hopefully this is going to be super relevant. (1:58) Now Shaha, can you do me a favor and introduce yourself? (2:05) Okay. first born in Israel and in the states for the last 20 years. (2:12) Got into the vacation rental industry. (2:20) it took me 30 years to become an overnight success. (2:26) I did a startup to real estate while I was doing that startup. (2:32) I was also a broker, did hundreds of millions in transactions. (2:38) A friend told me the house they bought won’t be used and they want Airbnb. (2:46) I asked what's the connection to me. (2:51) He said everything you do, you do well. (2:58) I found a company that could stage interiors on empty photos. (3:04) we listed the property with fake furniture. (3:30) we received reservation after reservation. (3:36) I told my wife we have a business. (3:43) she designed the home and that’s how we started. (3:55) I had a flip, turned it into Airbnb. (4:01) bought multifamily, turned that into rentals. (4:09) I used PMS but saw inefficiencies. (4:17) we built tools on top of it. (4:22) we built a company managing ~$150M in properties. (4:28) we also built a fund and deployed ~$50M. (4:36) a year and a half ago, we decided to scale the tech globally. (4:49) with AI, we saw a bigger opportunity. (5:01) we built the first AI PMS. (5:14) we moved fast because we understood the problems deeply. (5:40) we built from understanding operations, returns, and execution. (5:54) Boom puts everything into one platform. (6:04) it allows you to scale with multi-AI agents. (6:16) people focus less on tedious work and more on guest experience. (6:28) you’ve been identifying problems and solving them yourself. (6:35) like Amazon or Atlassian, internal tools became products. (6:41) now let’s talk about tech stacks. (6:59) what does a tech stack mean in STR? (9:12) the business is built as best-of-breed tools. (9:19) PMS connects to multiple tools like pricing, task management, guest experience. (9:49) companies use many separate tools. (10:04) teams work across 7–8 platforms daily. (10:16) workflows become disconnected. (10:32) data doesn’t flow properly across systems. (10:43) you lose insights like cleaner performance or costs. (10:51) question becomes how to capture all data and streamline processes. (10:59) SaaS is fragmented. (11:07) each role uses a different tool. (11:13) business is run by people managing tools, not systems managing work. (11:37) shift toward “business as software” where everything connects. (11:51) AI agents handle tedious work and create continuous workflows. (12:23) integration is key but data quality is the real bottleneck. (13:06) most companies use dozens of tools. (13:40) best-of-breed tools don’t always integrate well. (14:06) many tools are unused and costly. (14:15) teams juggle multiple communication and operational systems. (15:30) chatbots fail without full system data access. (16:02) APIs only share partial data. (16:44) systems don’t fully “know” each other. (17:10) AI is the biggest infrastructure shift ever. (17:25) what took 150 years will now happen in 5–10 years. (17:31) tech stack thinking must evolve. (18:00) goal is higher productivity and scalability. (23:00) STR is one of the hardest asset classes to manage. (23:28) properties are decentralized and inconsistent. (24:02) operators wear multiple roles. (24:21) workflows require manual coordination. (24:42) tech should simplify and enable scale. (25:17) always assess your tech stack. (25:24) identify business pain points. (25:31) pricing tools can increase revenue significantly. (26:25) locks, portals, and distribution tools improve operations. (27:47) analytics helps understand team performance. (28:19) learning and networking are critical. (29:04) discover tools through events and peer conversations. (29:44) focus on what can be automated. (30:41) test new systems gradually before switching. (32:10) perfect is always a work in progress. (32:28) understand where technology is going. (33:42) best way to connect is LinkedIn or boomnow.com
"Boom allowed us to centralize all of our tech stacks which make it less confusing with the team and overall more efficient."
Freddy
Eason Stays
Eason Stays is a growing short-term rental operator with more than 45 properties across the UK, offering stylish and reliable accommodation for leisure and business travelers alike. The company has always prioritized hospitality and smooth operations. But as the business expanded, their internal systems struggled to keep up.
"We're now in a position to attract creatives and true hospitality lovers to our team, because it is no longer a call center. It is really a space to create magic for travelers."
Sab Mulligan
Head of Teams
Zzzing is a fast-growing property management company based in Malta, managing a diverse portfolio of hotels, vacation rentals, and boutique guesthouses.Over the past two years, they’ve grown from 20 to 360 properties, and they’re showing no signs of slowing down. But with growth came new challenges and a critical decision to rethink the systems that held their business together.
The relationship has felt like more than just business. I’ve felt the genuine interest in helping us grow.
Jonathan Ellse
Managing Director
Perch Short Stays is a high-performing property management company based in Cape Town, South Africa. With over 300 properties in their portfolio, including a boutique hotel, the company has built its reputation on premium guest experiences.
